Introduction
This Privacy Policy (the "Policy") is issued by 711royal (hereinafter "711royal", "we", "us", or "our"), the operator of the online gaming and sports betting platform accessible at https://711royal.cam (the "Platform" or "Website"). This Policy applies to all Users of the Platform, including visitors, registered account holders, and any person whose personal data is processed in connection with the Platform's services.
At 711royal, we are committed to protecting the privacy and personal data of our Users. We process personal data only for the purposes described in this Policy and in accordance with applicable data protection principles, including transparency, purpose limitation, data minimisation, accuracy, storage limitation, integrity, and confidentiality.
This Policy should be read alongside our Terms & Conditions, which govern the overall legal relationship between you and 711royal. By registering an account or accessing the Platform, you acknowledge that you have read and understood this Privacy Policy and that you consent to the processing of your personal data in the manner described herein.
711royal is an international online gaming platform. Malaysian players accessing this Platform are doing so via an internationally operated service. While Malaysia's Personal Data Protection Act 2010 (PDPA) provides a domestic framework for data protection, this Policy reflects the broader international standards applied by 711royal's operator licence jurisdiction. We are committed to treating your data with respect regardless of jurisdiction.
Definitions
For the purposes of this Privacy Policy, the following terms shall carry the meanings set out below:
| Term | Meaning |
|---|---|
| "Personal Data" | Any information relating to an identified or identifiable natural person, including name, identification number, contact details, financial data, device identifiers, and behavioural data. |
| "Processing" | Any operation performed on personal data, including collection, recording, storage, modification, retrieval, use, disclosure, transmission, or deletion. |
| "Data Controller" | 711royal, as the entity that determines the purposes and means of processing personal data collected through the Platform. |
| "Data Processor" | A third party that processes personal data on behalf of 711royal in accordance with documented instructions, such as payment processors, KYC service providers, and cloud hosting partners. |
| "User" / "You" | Any natural person who visits, registers on, or otherwise interacts with the 711royal Platform. |
| "Cookies" | Small text files placed on a User's device by the Platform's web server, used to store session information, user preferences, and analytics data. |
| "KYC Data" | Identity and address verification documents submitted by a User as part of the Platform's Know Your Customer compliance process, including copies of government-issued identification and proof of address. |
Data We Collect
711royal collects personal data that is necessary for the operation of the Platform, the delivery of services to Players, and the fulfilment of applicable regulatory obligations. The categories of personal data we collect are set out below.
When you create an account on the 711royal Platform, we collect:
- Full legal name;
- Date of birth (to verify you are 21 years of age or older);
- Email address;
- Malaysian mobile phone number;
- Residential address (including city — e.g., Kuala Lumpur, Petaling Jaya, Penang, Johor Bahru, Shah Alam);
- Preferred account currency (Malaysian Ringgit — MYR);
- Username and password (password stored as an irreversible cryptographic hash — never in plain text).
To comply with anti-money laundering (AML) and counter-terrorist financing (CTF) obligations, and to process withdrawals, we collect:
- Copy of a valid Malaysian government-issued photo identification (MyKad, Passport, or Driver's License);
- Proof of residential address (utility bill, bank statement, or official letter dated within the last 3 months);
- Selfie photograph of the User holding their identification document;
- Any additional documentation requested by our compliance team during enhanced due diligence reviews.
In connection with deposits and withdrawals, we collect and retain records of:
- Deposit and withdrawal amounts, dates, times, and transaction reference numbers;
- Payment method details (e-wallet account identifiers, bank account numbers for FPX/DuitNow, cryptocurrency wallet addresses for USDT/BTC transactions);
- Account balance history and transaction ledger records;
- Bonus claims, wagering activity records, and associated promotional transaction data.
711royal does not store full card numbers or sensitive authentication data for payment instruments. Transactions processed via Touch 'n Go eWallet, Boost, GrabPay, DuitNow, FPX, and bank transfers are handled by PCI-DSS compliant payment processors. We retain only the minimum transaction reference data required for account management and regulatory compliance.
When you access the Platform, we automatically collect certain technical data, including:
- IP address and approximate geolocation derived from IP;
- Device type, operating system, and browser version;
- Session start and end times, page visit history within the Platform;
- Referral source data (how you arrived at the Platform);
- Cookie identifiers and similar tracking technologies (see Section 10).
If you contact 711royal via live chat, email, or any other support channel, we retain records of that communication, including the content of messages, timestamps, and any associated account identifiers. This data is used for quality assurance, dispute resolution, and compliance purposes.
Where you engage with responsible gambling tools — including deposit limit settings, session time reminders, or self-exclusion requests — we retain records of those requests and the parameters set. This data is held to enforce your stated preferences and to support any future responsible gambling reviews.
How We Collect Your Data
711royal collects personal data through the following channels and mechanisms:
- Directly from you — through account registration forms, KYC document uploads, deposit and withdrawal requests, live chat conversations, and email communications;
- Automatically — through cookies, web server logs, session tracking technologies, and analytics tools as you navigate the Platform;
- From third-party service providers — including identity verification (KYC) service providers, payment processors (Touch 'n Go eWallet, Boost, GrabPay, DuitNow, FPX, and bank transfer partners), fraud detection services, and analytics platforms — each of which processes data in accordance with their own privacy policies and applicable data processing agreements with 711royal;
- From publicly available sources — where necessary to verify the accuracy of information you have provided, or as required for AML/CTF screening purposes.
Legal Basis for Processing
711royal processes personal data on the following legal bases, each of which supports a specific category of data processing activity:
| Legal Basis | Processing Activities |
|---|---|
| Contractual necessity | Account registration and management, processing deposits and withdrawals, providing access to gaming and betting services, communicating service-related information. |
| Legal obligation | KYC identity verification, AML/CTF screening, age verification (21+), regulatory reporting, record retention as required by applicable licensing conditions. |
| Legitimate interests | Fraud prevention, platform security monitoring, abuse detection, analytics to improve Platform performance, responsible gambling programme administration. |
| Consent | Marketing communications (where you have opted in), placement of non-essential cookies, use of personal data for personalised game recommendations beyond core service delivery. |
How We Use Your Personal Data
711royal uses the personal data we collect solely for the purposes set out in this Policy. We do not sell your personal data to third parties. The primary purposes for which we process your data are as follows:
- Account administration: Creating, managing, verifying, and maintaining your registered account on the Platform;
- Service delivery: Processing deposits, withdrawals, bet placements, casino game sessions, and all related platform interactions;
- Identity and age verification: Confirming that you are who you say you are and that you are 21 years of age or older, as required by our responsible gaming policy and licensing conditions;
- Payment processing: Facilitating transactions via your selected Malaysian payment method — including Touch 'n Go eWallet, Boost, GrabPay, DuitNow, FPX, or bank transfer — and maintaining transaction records;
- Fraud prevention and security: Detecting, investigating, and preventing fraudulent activity, money laundering, account takeover, and other prohibited conduct;
- Regulatory compliance: Meeting our obligations under the applicable licensing framework, including AML/CTF reporting and record retention;
- Customer support: Responding to your queries, resolving disputes, and administering self-exclusion or responsible gambling tool requests;
- Platform improvement: Analysing aggregated usage data to identify performance issues, improve user experience, and develop new features;
- Marketing: Sending you promotional communications relating to 711royal offers and events, strictly where you have provided consent. You may opt out of marketing communications at any time.
Data Sharing & Disclosure
711royal does not sell, rent, or trade your personal data with third parties for their own marketing purposes. We share personal data only in the following limited and documented circumstances:
We engage third-party service providers to perform functions on our behalf, including identity verification (KYC), payment processing, cloud infrastructure, fraud detection, customer support tooling, and analytics. These providers act as Data Processors under written data processing agreements and are prohibited from using your data for any purpose beyond the scope of their service to 711royal.
We may disclose personal data to regulatory bodies, licensing authorities, financial intelligence units, or law enforcement agencies where we are required or permitted to do so by applicable law, court order, or lawful government authority — including in connection with AML/CTF obligations or investigations into financial crime.
In the event of a merger, acquisition, restructuring, or sale of all or part of 711royal's business, personal data held by the Platform may be transferred to the relevant successor entity. Users will be notified of any such transfer that materially affects the use of their personal data, and the successor entity will be required to honour the terms of this Privacy Policy.
We may share your personal data with third parties for purposes not described in this Policy where you have given your express prior consent to such sharing. You may withdraw this consent at any time by contacting our support team.
International Data Transfers
As an internationally operated platform, 711royal may transfer your personal data to, and store it in, countries or jurisdictions outside of Malaysia. This includes transfers to our cloud infrastructure providers and third-party service partners whose servers may be located in jurisdictions such as Europe, the United States, or Southeast Asia.
Where personal data is transferred outside your jurisdiction of residence, 711royal takes appropriate safeguards to ensure that such transfers are conducted in a manner that maintains appropriate protections for your data, including the use of contractual clauses, data processing agreements, and selection of service providers in jurisdictions with adequate data protection frameworks.
All international data transfers made by 711royal are subject to written data processing agreements with recipient entities, requiring them to maintain data security standards consistent with this Policy. We do not transfer data to jurisdictions that offer no meaningful data protection safeguards without implementing additional contractual protections.
Data Retention
711royal retains personal data for as long as is necessary to fulfil the purposes for which it was collected, or as required to meet our legal, regulatory, and licensing obligations. The following indicative retention periods apply:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account registration data | Duration of account + 5 years post-closure | Licensing requirement, AML obligation |
| KYC verification documents | Duration of account + 5 years post-closure | AML/CTF regulatory obligation |
| Financial transaction records | Duration of account + 7 years post-closure | Financial record-keeping requirements |
| Support communications | 3 years from date of communication | Dispute resolution, quality assurance |
| Marketing consent records | Until consent is withdrawn + 1 year | Evidence of consent basis |
| Technical / device logs | 13 months from collection | Security monitoring, fraud detection |
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised such that it can no longer be attributed to an identified individual. Anonymised aggregate data may be retained indefinitely for statistical and analytical purposes.
Cookies & Tracking Technologies
The 711royal Platform uses cookies and similar tracking technologies to deliver, secure, and improve our services. The following categories of cookies are deployed on the Platform:
- Strictly Necessary Cookies: Essential for the basic operation of the Platform — including user authentication, session management, and security features. These cookies cannot be disabled without affecting core platform functionality.
- Functional Cookies: Used to remember your preferences, such as language settings, preferred game categories, or deposit method selections, to provide a more personalised experience on return visits.
- Analytics Cookies: Used to collect aggregate, anonymised data on how Users interact with the Platform — including pages visited, session duration, and navigation paths — to help us identify areas for improvement.
- Marketing and Targeting Cookies: Used, where you have consented, to track your browsing activity and deliver relevant promotional content. You may withdraw consent for non-essential cookies at any time via your browser settings or the Platform's cookie management tool.
Most modern browsers allow you to control cookie settings, including blocking all cookies or deleting stored cookies. Note that disabling strictly necessary cookies may impair your ability to log in or use the Platform. For detailed guidance on managing cookies in your browser, refer to your browser's help documentation.
Security Measures
711royal implements a multi-layered security framework to protect the personal data of all Users. Our technical and organisational security measures include:
- TLS/SSL encryption for all data transmitted between your device and the Platform;
- AES-256 encryption for sensitive data at rest in our databases;
- Two-factor authentication (2FA) available to all Users and mandatory for administrative access;
- Role-based access controls limiting internal access to personal data on a strict need-to-know basis;
- Continuous intrusion detection and security event monitoring;
- Regular third-party penetration testing of the Platform's infrastructure;
- Segregated storage of KYC documents in secure, access-controlled repositories separate from operational databases.
Notwithstanding these measures, no system of data security is entirely impenetrable. In the event of a data breach that poses a material risk to Users' rights, 711royal will notify affected Users and relevant authorities in accordance with applicable notification obligations as promptly as practicable.
The security of your account also depends on the steps you take to protect your login credentials. We strongly recommend enabling 2FA, using a unique strong password for your 711royal account, and contacting support immediately if you suspect any unauthorised access to your account.
Your Rights as a Data Subject
Subject to applicable law and our regulatory retention obligations, Users have the following rights with respect to their personal data held by 711royal. To exercise any of these rights, please contact our data privacy team as described in Section 16.
Request a copy of the personal data we hold about you and confirmation of how it is being processed.
Request correction of inaccurate or incomplete personal data we hold about you.
Request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, subject to legal retention obligations.
Request that we temporarily suspend processing of your personal data in certain circumstances — for example, while a rectification request is being assessed.
Request that we provide your personal data in a structured, machine-readable format where technically feasible, for transfer to another service provider.
Object to the processing of your personal data where we rely on legitimate interests as the legal basis, including objecting to direct marketing at any time.
Withdraw consent for any processing activity based on consent, at any time, without affecting the lawfulness of processing carried out before withdrawal.
Request voluntary self-exclusion from the Platform as part of our responsible gambling programme. Exclusion requests are processed promptly by our support team.
All requests to exercise data subject rights will be acknowledged within 5 business days and substantively responded to within 30 calendar days, except in cases of exceptional complexity where an extension of up to an additional 60 days may be required, with prior notification to the requesting User.
Children & Minors
The 711royal Platform is strictly intended for adults aged 21 years and above. We do not knowingly collect personal data from persons under the age of 21. Our KYC verification process is specifically designed to screen out and reject accounts held by or on behalf of minors.
If we become aware that personal data has been collected from a person under 21 without appropriate verification, we will immediately suspend the relevant account, delete the associated personal data to the extent not required by law, and take appropriate steps in accordance with our child protection obligations.
If you believe that a minor may have submitted personal data to 711royal or registered an account on the Platform, please contact us immediately at the address set out in Section 16.
Third-Party Links & Integrations
The 711royal Platform may integrate with, or contain operational references to, third-party services including payment processors such as Touch 'n Go eWallet, Boost, GrabPay, DuitNow, and FPX-connected banking partners. These third-party services operate under their own privacy policies and terms of service, for which 711royal assumes no responsibility.
When you initiate a payment transaction that redirects you to a third-party payment interface — for example, your bank's FPX page or your Touch 'n Go eWallet app — you are subject to that third party's privacy practices for the duration of that interaction. We recommend reviewing the privacy policy of any third-party service with which you interact in connection with your use of the 711royal Platform.
Policy Amendments
711royal reserves the right to amend this Privacy Policy at any time. Material changes — those that materially affect how we collect, use, or share your personal data — will be communicated to registered Users via email to the address on file, and/or through a prominent notice on the Platform, with a minimum of 14 calendar days' notice prior to the changes taking effect.
Minor or administrative amendments (such as clarifications or corrections that do not change the substantive effect of the Policy) may be made without prior notice and will be identified by the updated "Last Updated" date at the top of this page.
Continued use of the Platform following the effective date of any amended Policy constitutes your acceptance of the revised terms. If you do not accept the amendments, you must cease using the Platform and contact support to request account closure.
Contact Us
For all privacy-related enquiries, data subject rights requests, or to report a privacy concern, please contact the 711royal data privacy team through the following channels. We will acknowledge all privacy requests within 5 business days.
Available 24/7 on the Platform. Use subject line "Privacy Request" for data-related enquiries.
Email (plain text — not a link):
[email protected]
For access, erasure, portability, or objection requests — include your registered email and a description of your request.
Acknowledgement within 5 business days. Full response within 30 calendar days for data subject rights requests.